## The Streaming Royalty Landscape Is Shifting If you have been following music industry news, you know that streaming royalty rates have been a contentious topic for years. But 2025 is bringing some significant changes that every independent creator needs to understand. ## What Is Changing Several major platforms have announced updates to their minimum stream thresholds for royalty payments. This means that tracks with fewer streams may no longer generate any royalty income at all. For independent artists with smaller but dedicated fanbases, this is a real concern. ## The Bigger Picture These changes highlight a fundamental tension in the streaming model: platforms optimize for engagement at scale, while independent creators need sustainable income from smaller, more dedicated audiences. This is not a new problem. But it is becoming more acute. ## How Vesonus Approaches This Our platform is built on a different premise. Rather than relying solely on streaming volume, Vesonus enables multiple revenue streams for creators — licensing, direct sales, collaboration fees, and more. We believe the future of creator income is diversified, not dependent on any single platform. ## What You Should Do Now 1. Audit your current streaming revenue across all platforms 2. Identify which tracks are at risk under new threshold rules 3. Start building direct relationships with your audience 4. Explore licensing opportunities for your catalog We will continue to cover these industry changes in future issues. If you have questions or topics you want us to cover, reply to this email.