## The Producer Workflow in 2025 Being an independent producer today means wearing many hats. You are a creative, a business owner, a marketer, and a project manager all at once. We wanted to understand how the most successful independent producers handle this complexity. So we talked to 12 of them. ## Key Findings **1. Separation of Creative and Business Time** Every producer we spoke with emphasized the importance of protecting creative time. The most common approach was to batch administrative tasks — emails, invoicing, contract reviews — into dedicated blocks, usually in the afternoon. **2. Catalog Management Is Underrated** Many producers admitted they had no clear system for tracking which beats had been licensed, to whom, and under what terms. This led to disputes and missed revenue. The producers who had solved this problem used simple spreadsheets or dedicated tools. **3. Collaboration Requires Clear Terms Upfront** The biggest source of conflict in producer-artist relationships? Unclear split agreements. The producers with the smoothest collaborations always established terms before a single note was recorded. ## What This Means for Vesonus These insights directly inform what we are building. Our platform will include built-in collaboration agreements, catalog management, and royalty tracking — all the infrastructure that independent producers currently have to cobble together from multiple tools. Stay tuned for more creator insights in the next issue.